Nothing pairs better with street food than Tiger Beer

TIGER STREET FOOD MALAYSIA VIDEO

 
 

Creative Director: Bambang

Storyboard: Aerielle

Motion Designers: Shuming, Clement & Lydia

THE BRIEF

Create a launch video for the new Tiger Street Food packs. Video must showcase Malaysia’s street food culture as well.

 

 BRAND ASSETS

 

 STREET ELEMENTS TO EXPLORE

 

STREET GRAFFITI & NEON LIGHTS

FIRE & INGREDIENTS

SHOP SIGNS & POSTERS

LOOK & FEEL

 

VIDEO OUTLINE

 
  1. MALAYSIA’S STREET FOOD CULTURE

    Malaysia

    Where the streets are alive

    Sizzling food stalls bursting with flavor.

    Nothing pairs better with street food

    Than tiger beer

  2. INTRODUCTION OF 3 PACKS

 
 

 STORYBOARD PROCESS

 

ILLUSTRATION

 

FINAL VIDEO