Talent & Product Key visuals for the Clear Core Unisex Bottles
CLEAR THAI KEY VISUAL
Creative Director: Bambang
Designer: Aerielle
In the midst of upgrading the brand world of Clear, we were tasked with adding the Clear Core Unisex Shampoo key visuals.
THE BRIEF
Elevate skincare sensorial. Romanticize the pack
THE OBJECTIVE
Landing Anti-Dandruff benefit in a new & modern way to appeal to women via beauty and science cues
PREVIOUS CLEAR CORE WOMEN KEY VISUALS
AUDIT
FIRST SKETCHES
FEEDBACK
To reference brand book concepts as an overall look & feel, with added ‘vitamins cue’. Vitamin visualization needs to be intuitive. Design to highlight semiotics for science, technology, and credibility
DESIGN DEVELOPMENT - PRODUCT KV
DESIGN DEVELOPMENT - TALENT KV
TALENT GUIDE
FINAL KEY VISUALS
